AQ Interactive is a Japanese video game developer and publisher. AQ stands for Artistic Quality. It is the parent company of the developers Artoon, Cavia and feelplus, and most recently the US publisher Xseed Games. AQ Interactive and its subsidiaries produce games both under the AQ Interactive name, as well as developing for other publishers such a Microsoft Game Studios and Nintendo. AQ Interactive was founded on October 1, 2005 when Cavia, established March 1, 2000, changed its name and became a holding company responsible for the management of subsidiary companies as well as sales and promotion of game software. The old company's game planning & development business became today's cavia, inc. which remains a subsidiary of AQI. It published its first game in November 2005, the Xbox 360 launch title Tetris: The Grand Master ACE.